Pixpay's challenges
PixPay wanted to significantly improve its conversion rates. Jean, CRO of PixPay, explains that the company initially focused on traditional retargeting channels, such as SMS and emails, but these were not enough to effectively convert their prospects. “Our traditional channels did not allow us to achieve the desired level of performance. We therefore sought a complementary and innovative approach,” explains Jean.
Another major challenge was managing the growing volumes of leads. The PixPay marketing team regularly sent large files of leads to be converted, and the solution needed to be flexible enough to respond quickly to this demand while maintaining high results.
Why did Pixpay use Sqwad?
PixPay chose Sqwad as its retargeting partner for three key reasons:
Performance work: “Sqwad's performance-based model appealed to us from the start. This distributes the risk and ensures that we have a partner that is committed to our results,” explains Jean. Sqwad offers a performance-based remuneration model, allowing PixPay to invest more flexibly in its customer acquisition.
Mass calls: Unlike other companies, Sqwad is distinguished by its ability to contact prospects en masse via calls, a service that is not very common, but which has proven to be crucial for PixPay. “Sqwad allowed us to exploit a method that is unique for our sector. Their ability to contact our leads by phone, in addition to our emails and SMS, made all the difference,” adds Jean.
Commercial expertise: Sqwad was immediately able to demonstrate a thorough understanding of PixPay's challenges. “They customized the pitch according to our brand and showed real expertise in convincing our prospects. We felt right from the start that we were in good hands,” says Jean.
How did Sqwad meet PixPay's needs?
The partnership with Sqwad allowed PixPay to add a decisive final touch to its conversion journey. Sqwad teams have been trained to contact leads at the right time, thus optimizing the chances of conversion. Jean says that AB tests were carried out to measure the impact of calls. “The results were indisputable: leads contacted by phone converted twice as much as those not contacted. This approach had a direct impact on our business performance.”
Sqwad's expertise is also reflected in their ability to quickly process the volumes of leads sent by PixPay. “Regardless of the size of the file we send, Sqwad is able to process it in a very short time. Their flexibility is a real asset for us,” highlights Jean.
The added value of Sqwad
Beyond improving conversion rates, the collaboration with Sqwad has allowed PixPay to benefit from a retargeting service that is both human and personalized. The dedicated Account Managers were responsive and available at each stage of the collaboration. “Their responsiveness is exemplary. We are in constant contact via Slack, and we receive encrypted reports every week. This transparency and availability make all the difference,” notes Jean.
In addition to the technical and organizational aspects, Jean insists on the importance of the human approach in converting prospects. “Having a real person on the phone to explain the benefits of the PixPay card to leads adds a dimension that we couldn't reach with purely digital channels.”
The concrete results
After three years of collaboration, the results speak for themselves. PixPay saw its conversion rates double thanks to the intervention of Sqwad. Mass calls allowed the company to reach impressive reach rates, far exceeding the performances obtained through other retargeting channels.
Jean concludes by affirming that this collaboration represents much more than a simple commercial partnership: “Sqwad allows us to reach leads that we would never have converted otherwise. Their ability to adapt, their commercial expertise and their flexible approach make them an indispensable partner for our success.”
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